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Loving Healing Press
2004 Marketing Plan
Background: In 2003, Loving Healing Press completed the following strategic marketing initiatives:
  • Secured printing contract with Edwards Brothers
  • Product placement on Amazon.com
  • Joined Publisher's Marketing Association
  • Inked distribution deal with Baker & Taylor
  • Email campaign to 1200 TIRA contacts

    2004 will see the rollout of the active marketing plan beginning in January 2004.

  • Bookman Publishing and Marketing publicity campaign: 600 press releases mailed out to professional book reviewers around the country. Special focus on markets in Florida, California, New York, and Arizona (January 2004).
  • Publisher's Marketing Association cooperative advertising in the March 2004 Psychology/Self-Help catalog.
  • BookSense Advance Access program to contact independent booksellers (January 2004).
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